What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) includes a number of techniques, approaches, and strategies that will prepare your site for larger search engines. Often resembles alchemy. Everyone knows what SEO experts are doing, but very few people know how to do it. In fact, many SEO gurus strongly disagree with . There are many tactics available, but SEO is not a cheap business, so you have to be careful when placing valuable advertising dollars. First, you need to be aware of what you are trying to reach at the center of the business, the focus, the focus!
Secondly, you must reign in your zeal and prepare for the tormenting multi-month commitment that requires time, discipline, and money – ready to spend time on the ditches.
Finally, you need to decide which tools and techniques will be the best return on investment (ROI). If the resources are too thin, it fails.
If you want to search immediately on the first page of Google search results, this SEO guide is not for you. Do not believe people who claim to be ethically able to take over the first page overnight. Even if you can hurt your system for a short time, Google's anger will swiftly go away and never go away. If you seriously think about SEO, get yourself a long run and do it right – your patience and diligence pay off. Indeed, nothing is complex in SEO. Based on three principles:
- Valuable, relevant, unique, timely content is well located on search engines
- Content must be machine-readable to be found. work takes time to generate results.
Let's start with valuable content. Before you mention the term "SEO", ask yourself what I need to offer to the world, why is it unique and why does anyone want it? Do you have a digital strategy that covers all digital communication channels? Do not forget to compete on millions of internet sites. Theoretically, you can spend a lot of time on SEO, and you can get to the priceless first page to find out that customers will not find any good content, products, or services. Conversely, do not give up too fast. Many business owners who get great products and services will never get over to their audience because they do not interfere with SEO. The axiom "If you build it, you will come" is forever fake on Google. Treatment is yours, and if you do not make a compulsory case to Google, you will be ignored unless you are the only universe that offers a super-running product (for example, a monopoly). So make content that stands out. Make sure you enter the value. Sometimes a victim. You can choose to share valuable information your competitors can use against you. You can choose to create unique perspectives that may give rise to controversy or criticism. Be yourself, be unique and be interesting – you have to give it to you. More than one sales level. Make a cost-benefit analysis that includes brand recognition. Keep in mind that the results take time, usually 1-2 months, sometimes longer. Your ultimate goal is to find a competitive niche and establish yourself as authority in the industry so it affects your shopping patterns. People will remember you and come to you when you need them. In terms of content, make sure that everything you write is free from well-structured, clear and factual and grammatical errors. Write in a simple language. There are more resources for this. It is generally recommended that the content of the website be written to six levels of reading. Sometimes it is not possible for all industries, but the best. Another useful metric is the Flesch-Kincaid readability index. We recommend it to be over 60 (you can use this free tool). Be friendly, accessible and easy. Use humor, but be careful not to violate and set limits. Always keep your audience in mind. Make sure the most important information is at the top of the page so you can easily find it. Web users do not read; dried out. Use headers and lists. Information is digestible and avoid jargon, clichés and conversations as much as possible. Make sure your navigation structure is task-oriented and user-friendly. The user's experience should always be happy.
Helping Google Find
Get valuable content and is now ready to move on to the next step – Search Engines and Find People. In this SEO guide, we focus on Google as it has the largest search market share, but it can be applied to other search engines as well. You can probably say that if you rank well at Google, it will be good for other search engines as well. There are a number of SEO techniques, but we focus more on those that have been tested and proven in the action:
- Maximize incoming links on large domain and site sites  Machine readability of pages on most important pages on a consistent side.
Building Inbound Links
This technique causes many confusions and controversy in SEO circles, but for no reason. It's very simple, and the next hypothesis-count quality links to your site are the most effective way for Google to determine the value of your site. The bounties are very similar to Facebook's "Love" – social trust. Google's logic here is quite straightforward – if you have a reputation and relevant web pages linked to you, the content should be valuable. One important note is that networking must be organic. If links grow relatively quickly within a short period of time, Google can view this as spam, even if your efforts are legitimate. Spread your efforts for a few months. There is nothing wrong with linking industry experts. Just make sure you avoid link farms and spammy techniques.
- Spammy comments. Do not comment on someone's website just to add your link. Just show a link to the comment when it's needed for the conversation and the link can be really useful to the audience.
- Avoid link farms. These pages are only needed to build a link. Adding your site to the appropriate web directories and local listings is fine, but make sure you only work with trusted sites. Our benchmark is DA 50. The links you are looking for are creams in the SEO world and will create more SEO potions (ranking power) than any other medium. The link you acquired is simply a third party link created without your involvement or persuasion. Google has complex algorithms to find out which links to get. Our experience shows that high quality search links are challenging, but this is the gold standard. The links below are the next best quality, unreachable links to web directories, articles, blog posts, and other shared media sources. It is imperative that the links you add to your posts are primarily intended to provide additional content that will help your readers penetrate more deeply into their contents and access thematically related content. Quality of connection is very important during the process. The quality of the relationship is affected by two factors:
- Link domain (domain) – site where the link location is located – reputation
- Link text (anchor) relevance
19659002] it has a secure method to determine the reputation of a domain. Use a scale from 1 to 10 to determine the rank of a web site. We rely on the (DA) index developed by Moz as it is more granular. All sites are marked on a 100-point, logarithmic scale (the higher it gets, the harder it will be). The Mozbar Chrome Extension is used to determine the DA site. The value of the pointer may change over time, so make sure you check it correctly when you need it. As far as SEO is concerned, we do not want to link links to websites with a domain authority of less than 50. We believe that this is the cost and benefit intersection. This is certainly a challenge and our SEO work is widening; while at the same time ensuring the peace of their customers and ensuring that their relationship is high quality SEO (ranking performance). In the SEO world, quality is always picked up. You have to make your own decision that you are from a reputable website as this will certainly affect your SEO costs, but we strongly recommend that you do not use any of your own DA and recommend it 25 (especially if you pay) . Be very selective in publishing links. If your host site is penalized by Google's questionable SEO tactics, this may affect you. Another important aspect is the composition of the anchor. Anchor is a text link that links to your website. It is imperative that the link text be synchronized between your keyword and landing page metadata. So Google determines the relevance of the link. For example, a link to a website referring to "disco music" will certainly not be correct in organic search results.
How can you get good quality inbound links from reputable websites?
Content is really cool, and even more like the latest Google Hummingbird algorithm revolution. Google's ingenuity has become even more apparent in the simplicity of the approach – it provides valuable, attractive, timely content and is well organized. Just a few years ago, Google could not afford luxury analysis for content analysis due to lack of computing power, but due to technology advances and lower hardware prices, Google can now allow for deeper analysis of content and a logical, intelligent relationship between different web elements . The days of filling in keywords have passed. Content Marketing simply publishes continuous efforts to publish content across a different channel. Of course, the content-value and industry relevance principles can be applied here as ever. One way to promote content is to post articles, blog posts, and press releases on relevant web sites. Some are free and some pay. We had great experiences with PR Web, MyPRGenie, Social Media Today and Ezine, all of which have stars. If you succeed in creating these sites, the quality of SEO-juice is really the top priority.
Domain Authority (May 2014)
myprgenie.com  65
Another way is social media. This is a big challenge because you have to make a great track of many social media channels; however, it has tremendous marketing benefits beyond SEO. It is unclear how much SEO milk you get from social media. Google has shifted the focus to Google+, and it is already going on. Social media has been selected from this SEO guide because we believe it is self-contained and does not need to be used primarily as an SEO tool.
Free and Payable Libraries
Customers can find your business on the Internet and do not advance the SEO agenda. These libraries are usually geographically, sectorally and subjectally organized. Make sure you correctly classify your business. We prefer to work with libraries where the data collection is over 50. Most quality libraries may have to wait months. There is one simple reason for this: competition. Everyone else wants to be free. Some libraries provide an opportunity to pay for the accelerated review process. When we say "pay", it does not mean we have to pay for the placement; We mean that we pay a quick review, usually 2-3 business days. You may still reject your data if you pay. Avoid directories that guarantee placement against a fee. We also recommend focusing primarily on libraries specializing in your industry, as Google assigns higher value to these links. Paid libraries can range from $ 25 to $ 300 anywhere. Most of the yearly and permanent options are offered and the permanent option is considerably more expensive. Some people, besides the main domain, also have deep relationships. Listed below are the directories that offer free and accelerated (paid) lists and the corresponding DA results:
Domain Authority (May 2014)
100  dmoz.org
] [ ] incrawler.com
Optimizing Your Site
SEO is not a science but a commitment to certain principles nt. Not the complexity of these principles makes consistent SEO challenging but rather ruthless discipline and commitment to their application. One of our projects – a real estate website – only by optimizing key pages successfully, we could see a 40% increase between key metrics per month and 14% per year visits, pageviews and time pages. Our regional geometry also improved by 24%. Keep following these principles:
1. Try to focus on a particular keyword (expression) on a page. You should be unique on your site – you will not use the same keyword in multiple places.
The keyword selected for this page must be in the following areas:
- Page title and meta title (some systems automatically create the meta address based on the title of the page). Make sure the page title is always under heading 1.
- Content (at least three times, the first paragraph is the most important). The meta description needs to be well-written and capture the attention of the audience – this will be a search result and help convert casual browsers to visitors.
- Image file name (at least one image is recommended).  An alternative description of the image. Note that the primary purpose of the ALT attribute is to describe the image to make it more accessible
. Use sitelinks and links to the right sources, but not too much. We all optimally vote for three 500 words.
3rd Your copy must contain at least 300 words.
4th The address can be up to 70 characters.
5th The meta description should be limited to 156 characters.
6th The copy must be written in a simple language – the Flesch Reading Ease score, if possible, should be over 60
. Use a Static URL
Many other SEO techniques exist, but we highlight those that we think are the best return. Ultimately, you have to decide for yourself that SEO work can be handled in the long run. Do not turn SEO into the primary activity. Keep in mind that your primary goal is to focus most on your business – your business. A good deal is based on good SEO. Finally, we look forward to taking a look at your website and providing free SEO review and high level recommendations .