Choosing the right makeup foundation (Or (why does my makeup look like an Oompa Loompa?)
I've been working in the cosmetics industry since 1987 with a number of cosmetics companies working on hundreds of products. My specialty deals with color chemistry, and as such, I have been given the opportunity not only to be expert in creating new colors but also to learn how and why colors differ in different people. Anyone who is darker than the dark, Caucasian skin color knows how hard it is to find the foundation that does not make you look like ashy. Even those who wear the usual light, medium and dark shades sometimes treat the dreaded "orange mask". We have become so familiar that consumers accept what they have given us, we never really learn why things are the way they are and we do not have to accept what we do not want.
I've been listening to many different locations for years, describing why makeup looks like some people and others look like oompa loompa, but no one really succeeded. The truth is that some companies are developing and producing their own products, and many companies rely on contract manufacturers to develop and produce their products. This is the case, almost all bases are in the following colors, iron oxide (s), red, yellow, black and titanium dioxide. I'm sure some companies are reading this and saying, oh, no, use umber or brown when in reality they are made of umber and brown red, yellow and black iron oxide. Iron oxides are very earthy colors, mutated, more dense browns than are actually red and yellow. The brown nature of the iron oxides becomes base coated to mimic the color or the reflection of most colors and titanium dioxide (white), usually mimic the light and darkness of skin colors  The problem arises because, despite the fact that the colors used look like the color of the skin, they do not. True skin color is opaque / reflection (white) and red, yellow and blue: black, when used at all, is strictly used to control sound. Since almost every fund in the market uses iron oxides and does not have a blue color, it gets darker in color, white decreases, black grows and comes from fake; not white, but black, because black, not a color that really makes up the skin color makes the skin seem stupid when used. Similarly, with lighter colors, as blue does not use most basics if you are not fortunate enough to fit the exact color you will wear yellow or orange castings to your base.
The reason companies use iron oxides, white because they work with blue hard-shells. The use of this pigment requires extra costs and requires skills from professionals and manufacturers. Using purple or green foundations also requires forming / manufacturing and increasing costs, so companies usually use the pigments they use and hope consumers only accept products that do not really work for them.
Another trick company uses to create very pure makeup formulas and claims that the colors correspond to 90% and 95% of users. This method is shown for a few years, and people try out people again just to be sorry to find that the color matches the type of skin that is "kind" because the makeup tries to balance the translucent color variations with the basics in the first place. The cycle of finding the right product can cause a frenzy. But the solutions begin to become available.
When I worked on the Bare Minerals at the end of the 1990's, I began to incorporate some lessons I learned about skin color from previous companies such as Revlon, Max Factor and Cover Girl; and the success of the last decade in the past decade has shown that my ideas help to distinguish the quality of consumer choice. I recently got a lot of freedom to create Jove Cosmetics formula that fully encompassed the colors of color colors based on the red, yellow, blue principles of color matching and the result was Jove TRU2U's foundation, especially the Ultra Matrix 3000 unique primer set. As a consumer, if you want to make your makeup, the By Jove companies ultimately provide them with the many mass market companies they did not know.
When looking for a foundation, do not ever feel your decision. Try the shadow in your hand with a tester in the store, and if you can not find a pattern there, ask one for the brands website, usually a sample is available to manufacturers at a minimum cost (usually shipping and handling). When you look at the color, try this in natural light. Blue tones are prone to the storage of fluorescent tubes and they make makeup on their skin as they are; so so often a color looks good in the store and looks the same when you wear it later.
When you find a color that works for you and the product disappears, try to save some of the lost makeup and research companies that are making a unique mix. With a particular shadow name, or even better, some of the foundation, any color-chemistry capable of fitting perfectly into the shadows, will make individual blended cosmetics or unique blended basics for a number of companies unique blended make-up . Typical custom mixing is usually between $ 45.00 and $ 75.00, and the By Jove Cosmetics Foundation sets $ 29.95 for enough material to make up to 2 ounces of fine makeup.
Written by D. Swanick