How does the internet affect traditional media?

Traditional Edition, REST IN PEACE

This is the title that welcomes you when you come to a website that has been raised as a memorial to commemorate the decline of traditional media. The photograph of a man who appears to be in trouble and who may have lost his job has followed this title. If this is not a shadowy picture, read the headline 548, each singing the same melody as the following:

  • Bad Times: According to NYT, revenue declined by 13.9% last month


  • Men's monthly magazine Arena is suppressing printing after 22 years


  • Cosmopolitan UK publisher to cut 100 jobs


There is another webpage titled "A death view of the newspaper that stops all publishers and newsstands. Simply morbid would not you say it?

The Deadly Spell

Let's take a look at traditional media and how the internet has thrown away the deadly spell.

In ancient times, we are talking about 500 years ago; Gutenberg revolutionized the printing press by inventing the printing press. This meant that the Bible could be produced within a period of time. This meant more copies in a shorter time, and God's Word could have reached the rest in a shorter time. (and thank the captain for being obvious)

Shortly after the release of electricity, the world was once again experienced by some media breakthroughs, so the radio would be a few years later the television. Each of the marketers and advertising agencies was invented when integrated marketing campaigns were developed with astronomical budgets. Oh, good old days. Well, to the astonishment of many such agencies, this media landscape has changed.

Here! Enter the WWW

Initially, a web site was considered to be a cute way to place a corporate brochure on the Internet, and on top of the catastrophic dot-bomba era, it created skepticism that infects the Internet with bad media and business channel tags

. Fortunately, the Internet has matured since then. Now, in countries where broadband has reached a high standard of households, the internet has become a consumer.

Why? People can search, buy online, watch videos, and join friends in their own home. People can choose the media they want to consume, where and when to choose, especially the mobile connection. Marketers no longer dictate what advertising messages people are getting.

Social Media, the new black

Then there is the social media phenomenon. He has always changed the media landscape. Social Media websites have allowed consumers to associate with their friends, family members, colleagues, and others in ways that they could never imagine a few decades ago.

Technology has allowed the consumer to become Prosumer. Prosperants are consumers who produce materials such as videos, photos, and blogs that are distributed and shared over millions of people over social media platforms. This is so-called user-generated content or UCG

Here's an interesting little thing about accessing traditional Media vs. Internet and Social Media

It lasted for years to reach 50 million:

  • Radio – 38 years
  • TV – 13 years
  • The Internet – 4 years
  • The iPod – 3 years
  • Facebook – 2 years
  • The internet has reduced the need for traditional media, as it has allowed consumers to join their neighboring societies, their countries and internationally. He authorized them to talk to their friends at 24 o'clock about their entertainment.

    Given all that has been said, the termination of traditional media is largely attributed to the following factors:

  • Reduction in the number of readers: Redistribution of free news and information on the Internet resulted in a decrease in readers of traditional publishers
  • Reduction in revenue: Reduced readership means advertisers spend money elsewhere advertising revenue.
  • Real-time updates: Traditional media can not compete with instantly updated user-generated content that is instantly accessible to the world.
  • UGC Websites Release: People have free unlimited, real-time commentaries in content, while traditional media is a static and one-way communication tool.
  • Online Audio / Video Channels: People can choose what they want to listen to and listen to when they want to buy them and where their advertising is interrupted.
  • Simply put. The Internet has revolutionized the way things are acquired. It revolutionized our business, communicating and dismantling the traditional media wall.

    A recent example is the Unilever UK decision Lowe Fire advertising agency for 15 years, crowdsourcing – which means that agencies are open to the brand's creative career , and basically every person who can think of an idea around the world. Of course, this is done on the internet.

    Traditional media is still around, but the internet is increasingly integrated into our everyday lives.

    Think about it. Mail & Guardian or MensHealth Mag can be long enough, maybe you can live happily enough without it? But you dare to use this ADSL connection …



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